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FOC 10.01.12

I have a definite uneasy feeling about DC #13s. With Marvel Now taking some spotlight (and cash) I see fans who have been on the fence using the #0s as a good ‘last book’ in their collection. If they haven’t been reading then this is where we’ll lose them. Likewise, anyone who has been on the fence will likely see #13 as the book they no longer quite need. On to the individual notes. Aquaman: Last part of the arc so sales should retain on this. Fans have been pretty rabid about the series so this one should be fine. Batman Inc: We saw a nice bump for #3 though how much of that was for people looking morbidly for a collectible rather than readers isn’t yet known. Cross-referencing sales on #2 with this one. The cover will hurt sales. Batman Dark Knight: Should maintain. Finch has his Batfans. Flash should always sell better than it does. He’s DC’s Moon Knight – everyone loves him but no one wants to read about him. Firestorm: This is one of the fatal #13s I’m worried about. I Vampire has carved a niche with vampire fans and should be immune to issue number problems. JL Dark: Though this has it’s ‘dark’ fanbase, anyone who has been hanging on may start dropping off here before the end. Savage Hawkman has taken a sales hit under Liefeld. I don’t think fans will suddenly find new fervor with the creative change. However, this crosses over with Green Arrow so cross-check and pull for Green Arrow. Superman has been falling here and this incredibly generic cover...

Monday Morning Tweaks 09.24.12

BPRD: With overlapping mini-series’ of late this is suffering from what-do-I-buy-next syndrome. And look, yet another #1 to really muddy the waters. Ordering conservatively as sales have suffered. DC #13s: Looking at #0 doesn’t work for me as event books tend to jump for that one issue only. Sure, I’ll look a bit but my numbers will be based primarily on #12s with slight bumps where warranted. My main concern with DCs is that they’re now a year out and fans will be making their final calls on these books now that #0 is behind us. Any jumping off point will be taken by anyone on the fence. I’ve seen big drops in several titles in the past several months and I think that we’ll see little bump from the #0s. Batwoman: Bump a slight bit for Wonder Woman appearance. I don’t expect fans to go crazy for this though. Birds of Prey: Great jumping off point. For anyone on the fence, this is it. New story arc featuring Katana, who always screams “Batman & the Outsiders” to me and not in a good way. Ordering like #12 sold without the slight bump that might have come from #0. Catwoman: Good thing this has an over-cover. Not on the FOC solicitation but in the DC Direct Channel. Prelude to the Death in the Family story. Looking back at Court of Owls in #9s, Catwoman sold 27%-46% depending on the store. However, this one has a die-cut over-cover and that, undeservedly maybe, will boost this a bit higher. Ordering 5-10% higher percentage-wise of Catwoman #9. The formula is (Catwoman #9...

Marvel Now… embrace the dough

Marvel Now Okay. We all know the drill. Marvel is comprised of a bunch of idea-less idiots who can’t seem to figure out how to plan a comic universe without restarting every title at #1 every 8 months. Yep. Let it all out big guy, get it out of your system. There, there. Well DC didn’t know squat either yet somehow they managed to get 8 issues of okay sales out of Omac. So let’s take a look at the program here and then we’ll look at the incentives. The books look somewhat interesting. New takes on old ideas and all that. They won’t all be winners but Marvel has a pretty deep bench when it comes to heroes beyond the top tier characters. Captain Marvel #1 got a second printing. Hawkeye, who seemed to get a new #1 out of the House of Outofideas every 3rd year to poor sales got a second printing of #1. So did Gambit. So does just about everything else these days. Why? Well it’s not because someone isn’t buying these books! So let’s dispense with the wringing of hands and assume – based on recent precedence – that fans will want these. How do we sell them? First, Joe, our office guru, is putting together a list of the titles announced so far along with the creative teams. We’re calling anything being released between now and the end of November Wave One. Anything December and January Wave Two; Wave Three February thru March. We’ll let our customers know that this isn’t an influx like DC’s all-at-once approach but a slower stream of...

FOC 09.24.12

Billy the Kid Oddities: Every time one of these comes out I expect it to appeal to Goon fans but find sales about 2/3 of Goon. So ordering 2/3 of Goon. Ex Sanguin: Based my numbers on Hack Slash – should appeal to the same audience. Star Wars agents of the Empire Hard Targets: Match to previous ‘Agent’ series; Iron Eclipse. Middle of the road Star Wars series. Blue Beetle TP: I generally won’t comment on trades as if you carry them they generally sell but I have to say that other than the core titles, I’ve been disappointed with the trade sales on the lesser books for the DC 52. We’re seeing sales of 0-2 copies per store in the first month. I order one to have it on hand but not seeing a huge demand. Catwoman: Death in the Family with the over-cover. Order at least 75% of Batman. Green Lantern New Guardians: Rise of the 3rd Army tie-in so expect a large bump. Compare to GL Corps. GL Sector 2814 TP: Wrenched from the archives to put another book on the stands with GL. Not great comics when first published and likely not what the current GL reader is looking for. One per store, max. Justice League: No Jim Lee but I think the momentum will carry sales even without Jim. I expect maybe a 10% drop at most though after Tony Daniels’ 2-part run we may see another small drop. National Comics Madam X: Another ‘renew the copyright’ book with little appeal. Even the cover on this one is pretty bland. How Phantom Lady sells....