Coliseum Central (407) 816-8002 phil@coliseumofcomics.com

Monday Morning Tweaks 12.31.12

Star Trek Countdown to Darkness: Star Trek has been holding a steady comic audience and this one should sell about the same as the regular ongoing series. Invincible #100: Invincible is always a steady seller. Chromium: Looking at Walking Dead, we sold between 50% and 80% of the chromium WD #100 that we normally sell. Walking Dead is an easier sell to the general public who are looking for something cool and collectible, which, despite being cool, this doesn’t have the mass appeal of Walking Dead. I’m thinking 50% of what we normally sell on Invincible. Comparing again Walking Dead #100, we sold 50% to about 75% of each cover that we did of a regular issue. Only about 40% of regular readers bought into the run, which I thought was high. I don’t see that appeal for all the covers here. Ottley: Nice as usual and familiar to the fans. 25% Walker: Eh. Nothing special, nothing bad. 20% Silvesrti: Strong cover. People are, oddly, drawn to skulls. 35% Hitch: Nice action cover. 25% Adams: I should like this more than I do but I don’t. Eh. 25% Adlard: Sorry, Charlie. Blah. 20% I think fans of WD are WD fans, not necessarily Charlie Adlard fans so no real cross-sales here beyond the Kirkman connection. Ottley Wrap: I like it. Should be one of the more popular covers. 40% If you do the math I’m looking at almost 200% of a normal issue sans the chromium, which I see as a collectible rather than a reader purchase. Nothing wrong with 200% on an issue like this. Nothing wrong with...

FOC 12.31.12

Nothing to post yet. Very small week with a lot of 'next issue'. Waiting to see if Image gives us pics of the Invincible #100 covers. Until Monday, Happy Sales!

It’s 2013 Part One

It’s 2013: Do you know where your money is? Part One: Employees Step back to October, 2008. Coliseum was not in a great place. We expanded quickly and what seemed like a great plan on paper was proven to be anything but foolproof and we had the fools on board to prove it. Brendan (my brother and partner in this endeavor of lunacy) and I sat in the office and looked at the numbers. There were some good things going on but even that pretty dress couldn’t make this bride beautiful. We had brought on two affiliates who didn’t exactly get Coliseum. After several tumultuous years they both opted out. One we bought out; the other left in the wee hours of the night, abandoning the store. There are some long and not uninteresting stories there. The result was two stores that had cost us more than $60,000 when the dust settled. We also bought a store in Tampa - 90 minutes away - and couldn’t find a viable manager for it. Cap that off with a manager in one of our larger stores who was driving people out the door as if the place was on fire, and we had problems. Expansion had taken its toll. We sat there looking at the anemic numbers and thinking that either things had to change - and change now - or we would be looking at a career change in another 18 months. So we laid out a 3 year plan; what we needed to change, who we needed to change, and how we were going to do it. These were...

FOC 12.24.12

Wow. Small week and not much exciting on that small week. Answer: I’d love to be more positive about these mini-series’ but truth is, most of them just don’t fund an audience. We’ll get a few, track them through single digits, and end up ordering subs only for the last issue. Buffyverse Sampler: I’m adverse to ‘samplers’ at 4.99. Unless someone has been living under a TV with no cable for the past decade, they already know who Buffy is. Asking them to pay 4.99 to sample something they’re already familiar with isn’t a good bet. At 1.99 I’d say buy ‘em and give them out. At 4.99, ordering very low or not at all for some stores. Massive: Seems to be going through the usual slide that mid-run numbers hit. The trade at 19.99 won’t help to slow the bleed. The High Ways: John Byrne can’t resist the badly named book on which the premise seems secondary – Trio anyone? Byrne has his fans but legion isn’t exactly their descriptor anymore but they’ll buy anything he does. Order to sell to fans who bought Trio and a few off the stands but don’t expect much. The good news is that #4 won’t sell any worse than #1. One Trick Rip Off: I have one store that’s cultivated a crowd for the odd and this one will sell more copies at that store than in all the rest of the chain combines. If you have any fans of the off beat, non-tights fare, get some. Saga #7: Order 25 and you get them for 60 cents each. Not a...