Coliseum Central (407) 816-8002 phil@coliseumofcomics.com

FOC 01.01.18

Farewell to 2017 and welcome to 2018. If you haven’t taken the time to analyze where your money is being spent vs where it’s being made, do that asap. The beginning of the year is a good time to make some changes. To whoever leaked the DC retailer page info to Rich Johnston, that was a scummy thing to do. I think I know who likely did it and that person isn’t on this page anyways but copying anything from this or any of the retailer-only sites will get you banned from this site.  The only exception is copying my FOC notes for your staff or managers though please leave it with retail professionals and do not disseminate to publisher. Vinegar Teeth: Nothing much to see here as it’s a mini and though it may become many mini-series’ along the way, it will have a hard time finding any traction. It’s returnable but do you want to sink your cash into this for 8 weeks?  Which brings us to my pet project this year, which is taking a new look at how new comic are ordered. I’m seeing fewer and fewer sales off the stands on the bottom 300 titles we carry and getting stuck with one copy of 300 titles across my stores costs me around $4200 a month / $50,000 a year. That’s to display books that simply aren’t selling off the stands. The Direct Market was 45 years old in 2017 and none of us signed off on it nor did anyone publishing comics today. In short, it’s an outmoded system that needs a complete overhaul....